Marketing & Promotional Strategy

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Reduce Costs, Boost Sales, and Increase Profits.

Promoting your business and products is difficult, but necessary to succeed. Our innovative data analytics and first-in-the-world recursive modeling services are designed to help you learn from your customer data. The goal is to position you to create a more informed and powerful marketing and promotional strategy that makes the most of your resources.

Data-Driven Marketing Solutions.

It’s impossible to predict customer behavior with certainty, but experienced managers have significant knowledge about consumer preferences and behaviors. Unfortunately, most solutions for developing marketing or promotional strategies only consider one scenario, ignoring information you have about other likely outcomes. This information loss can result in incorrect targeting and strategies that increase costs and fail to capture potential revenue.

Our solutions fix this problem. We focus on relevant data to create solutions that consider all possibilities over time, not just the most immediate one. We then use our breakthrough Rapid Recursive® method to create an analytical model that considers the many possibilities while identifying the best strategy to promote your business. These solutions are in-tune with who you are and where you are trying to go. The outcome is a strategy that lowers costs and increases revenues.

Data-Driven Marketing Solutions.

It’s impossible to predict customer behavior with certainty, but experienced managers have significant knowledge about consumer preferences and behaviors. Unfortunately, most solutions for developing marketing or promotional strategies only consider one scenario, ignoring information you have about other likely outcomes. This information loss can result in incorrect targeting and strategies that increase costs and fail to capture potential revenue.

Our solutions fix this problem. We focus on relevant data to create solutions that consider all possibilities over time, not just the most immediate one. We then use our breakthrough Rapid Recursive® method to create an analytical model that considers the many possibilities while identifying the best strategy to promote your business. These solutions are in-tune with who you are and where you are trying to go. The outcome is a strategy that lowers costs and increases revenues.

Rapid Recursive®: A new way to target your customers.

Unlike traditional methods, which consider only one period at a time, our recursive method looks at both the current and future period. As a result, the Rapid Recursive method accounts for the impact of today’s decisions on tomorrow’s outcomes.

The multi-period nature of the recursive method leads to better customer targeting. It does this by identifying a sequence of actions that are likely to lead customers to purchase in the near future. Traditional methods underestimate the value of many actions by not considering their long-term impacts. The Rapid Recursive method, however, maximizes the long-term value of your marketing strategy.

  • Develop strategies for multiple scenarios to account for the likelihood of customer behavior changing.

  • Target your customers correctly by sending the right material, to the right customer, at the right time.

  • Maximize long-term value by focusing on more than the current time period.

With Supported Intelligence, you can:

Reduce Costs

 

Stop sending promotional mailers to consumers who are not interested. Focus on the ones who are. Our solutions will guide you on which promotions to offer, to whom, and when.

Increase Revenue

 

Target specific groups of customers who will actively respond to your marketing and promotional efforts. Send promotions that are enticing enough to get customers to take action.

Cultivate Customer Relationships

Sending the right promotions at the right time will show you understand and care about your customers. Do what you can to cultivate their trust and loyalty on a consistent basis.

Improve Customer Acquisition Process

Proactively pursue your potential customers. Encourage prospects to purchase by showing that you understand their needs.

What we offer

Our comprehensive marketing and promotional strategy solutions involve the services listed below. The process begins with exploratory data analysis, which supports the development of a predictive model based on the customer segments we identify. We then use the predictive model of customer behavior to optimize your marketing strategy and analyze the value of your different customers. We then visualize the results and recommendations of this analysis in a meaningful way to position you to take action.

  • Exploratory Data Analysis

    Gain valuable insight into customer behavior and purchasing patterns, discover outliers and recurring trends, and uncover factors impacting strategies and bottom-lines.

  • Customer Segmentation

    Group your customers based on factors impacting behavior and tailor your strategies to maximize customer satisfaction and purchases for these segments.

  • Predictive Modeling

    Make reliable predictions of future customer behavior. Develop models to understand their behavior and how they are likely to respond to different promotions.
     

  • Customer Lifetime Value Analysis

    Adopt a revolutionary approach to measuring CLV. Our Rapid Recursive® method for CLV provides you with a better understanding of the value of your customers to facilitate informed decision making.

  • Strategy Optimization

    Utilize a customized model that explores your data and helps you understand how to influence customer behavior to meet business goals. Learn more.

  • Data Visualization

    A powerful set of analytics capabilities complemented by various data-visualization techniques to simplify and enhance decision making.
     

What we offer

Our comprehensive marketing and promotional strategy solutions involve the services listed below. The process begins with exploratory data analysis, which supports the development of a predictive model based on the customer segments we identify. We then use the predictive model of customer behavior to optimize your marketing strategy and analyze the value of your different customers. We then visualize the results and recommendations of this analysis in a meaningful way to position you to take action.

  • Exploratory Data Analysis

    Gain valuable insight into customer behavior and purchasing patterns, discover outliers and recurring trends, and uncover factors impacting strategies and bottom-lines.

  • Customer Segmentation

    Group your customers based on factors impacting behavior and tailor your strategies to maximize customer satisfaction and purchases for these segments.

  • Predictive Modeling

    Make reliable predictions of future customer behavior. Develop models to understand their behavior and how they are likely to respond to different promotions.
     

  • Customer Lifetime Value Analysis

    Adopt a revolutionary approach to measuring CLV. Our Rapid Recursive method for CLV provides you with with a better understanding of the value of your customers to facilitate informed decision making.

  • Strategy Optimization

    Utilize a customized model that explores your data and helps you understand how to influence customer behavior to meet business goals. Learn more.

  • Data Visualization

    A powerful set of analytics capabilities complemented by various data-visualization techniques to simplify and enhance decision making.
     

Case Study

Optimizing Promotional Strategy:

This case study demonstrates the capabilities of our Marketing & Promotional Strategy solutions by applying them to a large, publicly available dataset of charitable donors. The subject organization has a history of successful mail campaigns; however they could be doing even better. See how we were able to predict customer responses to within 3% of profit over a 12 month period. Our strategy suggestion would have improved profits by over 30%. Click here to download this case study, and visit our resources page to learn about our other resources.

M&P Case Study

Case Study

Optimizing Promotional Strategy:

This case study demonstrates the capabilities of our Marketing & Promotional Strategy solutions by applying them to a large, publicly available dataset of charitable donors. The subject organization has a history of successful mail campaigns; however they could be doing even better. See how we were able to predict customer responses to within 3% of profit over a 12 month period. Our strategy suggestion would have improved profits by over 30%. Click Here to download this case study, and visit our resources page to access additional information.

M&P Case Study